Sales Force Design for Strategic Advantage by Sally E LORIMER 0000-00-00 00:00:00

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by Sally E LORIMER
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Sales Force Design for Strategic Advantage by Sally E LORIMER
Author
Sally E LORIMER
Publisher
Not Avail
Date of release
Pages
401
ISBN
9780230514928
Binding
Unknown Binding
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
5
79
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Book review

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

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